How I think about live music
Meg Knutson is Director of Marketing at Sam Hill Entertainment, where she leads the company's marketing strategy, content production, and brand growth. Since joining the team in 2021, she has helped build the company's marketing operations from the ground up, creating scalable systems, leading cross-functional initiatives, and developing campaigns that connect couples with exceptional live entertainment.Before Sam Hill Entertainment, Meg spent more than 15 years building teams and leading operations across the music industry, SaaS, and customer success. Her career includes leadership roles at Big Machine Label Group, where she helped coordinate artist releases and marketing initiatives, as well as executive positions focused on operations, customer experience, and organizational growth. That combination of creative and operational experience gives her a unique perspective on how great entertainment businesses grow.
Meg takes a strategic, data-informed approach to marketing, combining storytelling with efficient systems that help the Sam Hill team move quickly and deliver an exceptional client experience. She is passionate about finding better ways to create content, improve workflows, and help talented bands reach more couples.
When she's not working, Meg can usually be found on a pickleball court. A semi-professional pickleball player, she has competed nationally as a member of the professional LA Extreme and Austin Bat City Bangers Pickleball teams. She is also a four time US Open Gold Medalist, three-time National Triple Team Champion, and PPR certified pickleball instructor who enjoys helping others discover the sport. Megan lives in Crozet, Virginia with her two kids.
Experience
- Director of Label Resources
Big Machine Label Group - Executive Vice President
Starchive - Head of Customer Care
Pearl
Education
B.B.A., Finance and Music Business from Belmont University
